{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/stg.cultbooking.com\/en\/8-proven-low-cost-marketing-tactics-to-boost-your-ecommerce-sales\/#BlogPosting","mainEntityOfPage":"https:\/\/stg.cultbooking.com\/en\/8-proven-low-cost-marketing-tactics-to-boost-your-ecommerce-sales\/","headline":"8 Proven Low-Cost Marketing Tactics to Boost Your Ecommerce Sales","name":"8 Proven Low-Cost Marketing Tactics to Boost Your Ecommerce Sales","description":"8 Proven Low-Cost Marketing Tactics to Boost Your Ecommerce Sales\u00a0 US ecommerce sales are expected to surpass $1 trillion for the first time this year. As the stakes get higher, investments in ecommerce marketing are often staggering. While you are advised to invest between 6 and 20% of your gross revenue into marketing, when margins […]","datePublished":"2022-08-29","dateModified":"2023-03-14","author":{"@type":"Person","@id":"https:\/\/stg.cultbooking.com\/en\/author\/neo\/#Person","name":"Neo","url":"https:\/\/stg.cultbooking.com\/en\/author\/neo\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8f355d6483a2a34199328eff7c903db2f8e9c01d3373e990ad6faf9732220857?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8f355d6483a2a34199328eff7c903db2f8e9c01d3373e990ad6faf9732220857?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"CultBooking","logo":{"@type":"ImageObject","@id":"https:\/\/stg.cultbooking.com\/wp-content\/uploads\/2019\/08\/Social-Media_Logo_CultBooking.jpg","url":"https:\/\/stg.cultbooking.com\/wp-content\/uploads\/2019\/08\/Social-Media_Logo_CultBooking.jpg","width":2000,"height":2000}},"image":{"@type":"ImageObject","@id":"https:\/\/stg.cultbooking.com\/wp-content\/uploads\/2022\/08\/Featured-image.jpg","url":"https:\/\/stg.cultbooking.com\/wp-content\/uploads\/2022\/08\/Featured-image.jpg","height":1335,"width":2000},"url":"https:\/\/stg.cultbooking.com\/en\/8-proven-low-cost-marketing-tactics-to-boost-your-ecommerce-sales\/","about":["Uncategorized"],"wordCount":1421,"articleBody":"8 Proven Low-Cost Marketing Tactics to Boost Your Ecommerce Sales\u00a0US ecommerce sales are expected to surpass $1 trillion for the first time this year. As the stakes get higher, investments in ecommerce marketing are often staggering. While you are advised to invest between 6 and 20% of your gross revenue into marketing, when margins are low, it can be difficult to see a high return.\u00a0\u00a0Instead of pouring large amounts into advertising or organic marketing tactics, try these low-cost tactics that can boost sales. They will also increase the value of your ecommerce business overall, as they have a direct impact on your scalability and conversion rates.\u00a0Highlight Your USP Right Off the Bat\u00a0\u00a0The average customer will see dozens of websites when looking to make a purchase. Unless their first impulse is to shop on Amazon, they will likely check out several stores before deciding who to do business with.\u00a0\u00a0Since you only have a couple of seconds to capture the attention of your audience, you want to highlight all of your main selling points as soon as possible. Ideally, you will do this in the hero section of your website, and in as few words as possible, tell your customers why they should convert.\u00a0\u00a0Take a look at Mannequin Mall. In four short sentences, they tell you everything that might sway you: they ship to your home or business premises, have fulfilled more than 10.000 orders, and they work with other brands in the fashion industry.\u00a0\u00a0 Source: mannequinmall.com\u00a0If you scroll down the page, you\u2019ll see who they have worked with, and your trust will further increase.\u00a0Speak Your Audience\u2019s Language\u00a0A lot of ecommerce brands make the mistake of de-personalizing their online presence in an attempt to appeal to a wider audience. And while niching down certainly means you are limiting your customer pool, it also makes you more appealing to a select audience.\u00a0\u00a0This may not work for every brand. If you sell a large variety of items, you can\u2019t hope to specialize in all of them. But if you sell one type of product and appeal to one kind of customer, speaking their language will certainly go a very long way.\u00a0\u00a0\u00a0Meowingtons is a prime example of user-focused copywriting done right. Everything about their website speaks directly to cat owners, who have their own way of speaking about their pets. There are plenty of other online stores that sell similar products.\u00a0Source: meowingtons.com\u00a0But Meowingtons has done a great job at building a community by highlighting everything that makes them just like their audience.\u00a0\u00a0Be Of Actual Use to Your Customers\u00a0\u00a0Success should be about more than just making a sale. Community and brand building are valuable ways of attracting and retaining customers. Acquiring a customer costs five times more than retaining one, so it\u2019s easy to understand why being of use to your audience will be a low-cost marketing tactic.\u00a0\u00a0Note that there will be some investment involved, but it does not have to be monetary. You can invest your time and expertise to create valuable, educational content that will teach your audience something and help them navigate your store better.\u00a0Transparent Labs does this well. Their blog is filled with posts that help their customers choose products, learn more about their mechanics and understand how they will slot into their workout routine. This post on the best creatine supplement is a good example to reference.\u00a0\u00a0It explains what the product is, answers common questions, and goes on to recommend an actual product. Never forget to offer customers a chance to shop directly from your blog posts. It\u2019s a much better experience than having to do a search manually.\u00a0Make Help Easy to Access\u00a0No matter how useful your content is, there will be times when customers need to ask you a question. Operating a stellar customer service department is a very effective way to improve conversion rates.\u00a0\u00a0Customers want their questions answered fast, and they want to be treated with care and respect. Even if you aren\u2019t available 24 hours a day, you should note your response times and working hours clearly.\u00a0\u00a0The more contact options you can provide, the better. Take a look at how Mirror, which sells a very innovative product that is bound to raise a lot of questions, handled it well. They have a phone number with clear working hours, along with email and live chat.\u00a0\u00a0 Source: mirror.co\u00a0The live chat option also goes a step further and offers access to a help section. If you can\u2019t find your answer there, a human will be happy to help you out.\u00a0\u00a0 Source: mirror.co\u00a0Rely on User-Generated Content\u00a0User-generated content is an extremely low-cost way to improve sales. It\u2019s easy to access (provided that you ask for it or ask for permission to use it), and it is incredibly trustworthy. Most people will trust reviews more than they trust a brand\u2019s own product descriptions.\u00a0\u00a0You can quickly gather plenty of useful data simply by following up on each purchase and asking your customers to tell you their honest opinion. Including images with the reviews is just an added bonus.\u00a0\u00a0You can also reach out on social media and ask customers if you can use their photos. Make sure to credit them and give them a shoutout on socials, too.\u00a0\u00a0Gili is a great example of UGC done right. All of their product pages, as shown in this example, come with plenty of user photos of their paddle boards in action, which make it so much easier to determine the actual color and size.\u00a0\u00a0Integrate Social Media\u00a0Speaking of social media, making it easy to shop on your profiles is another great way to boost sales. Most platforms have some sort of shop available for integration, so it won\u2019t be too difficult to set up.\u00a0If you also add your Instagram roll to your website, for example, and make the products shoppable, you can expect to see an increase in sales. Don\u2019t forget that you also need to always mention which product is featured in any image you post on social media. Linking to the exact product page will immensely improve UX.\u00a0\u00a0\u00a0MVMT applies this strategy with great success. Their Instagram is both a part of their homepage and very easily shoppable, so customers don\u2019t have to spend any time determining which watch they\u2019ve spotted and how they can get their hands on it.\u00a0\u00a0 Source: mvmt.com\u00a0Work With Bloggers and Affiliate Websites\u00a0Asking others to do the marketing for you \u2013 with a small commission included \u2013 is always a cost-effective tactic. Since you won\u2019t have to pay anyone a fee unless you get featured (or perhaps even if you make a sale), you can capitalize on others\u2019 efforts to promote your products.\u00a0\u00a0Working with bloggers and affiliate websites will take some effort, as you will need to reach out to them, set up commission tiers, and work out specific deals based on everyone\u2019s unique audience. However, it can turn out to be quite a lucrative investment.\u00a0\u00a0A good example to reference is this post on Eachnight. Each time someone clicks on a link and then purchases a mattress a small commission gets paid to the site for the referral. It likely doesn\u2019t cost the mattress companies that much, and most importantly it will save them the cost of running their own user acquisition campaigns.\u00a0\u00a0Grow Your Email List with a Discount\u00a0The ROI of email marketing is still quite staggering, with a return of $36 for every dollar invested. Growing your email list thus becomes a very cost-effective marketing tactic.\u00a0\u00a0Other than promoting your email list on your social media and in your content, you can use a popup to entice new visitors to sign up. FYE offers a 20% discount when you opt into their list. This is a very small price to pay for the potential return that will come with access to a vast number of customers. Since they already know what products they are interested in, they can easily send personalized deals straight to their inbox.\u00a0\u00a0Wrapping Up\u00a0\u00a0Source: depositphotos.com\u00a0Quality marketing does not need to cost you an arm and a leg. How well you know and understand your audience is much more important than how much you invest. Just rely on all the data you have access to, and you\u2019ll be able to design effective campaigns at a fraction of the cost.\u00a0\u00a0"}